Facebook Ad Size Guidebook 2020

January 16th, 2024 by dayat No comments »

Advertisers are getting more creative in the way they use images to tell a story and hook audiences. This article offers a handy guide to Facebook ad size and creating image-led Facebook ads in 2020. Bookmark this article to ensure that the display ads you create are optimized for different contexts by keeping in mind file type, aspect ratio, amount of text, image size and resolution, so on and so forth. Follow this space to make your brand message more visible, clickable, and memorable.


Why Tweak Facebook Image Ads To Suit Platform and Placement Type?
As a largely visual culture, consumers respond more favorably to eye-catching, well-designed marketing messages that use static images and bold copy in unexpected ways. However, marketers underestimate the importance of tailoring ads for each social platform and by ad objective, even within a given platform like Facebook. For best results, it is important to tweak copy and redesign or resize every image to meet platform-specific guidelines that keep changing often. However, modifying ad copy, sizing and design to suit your campaign objective and the intended placement is also important to boost CTR, improve recall and better influence your target audience.

Advertising On Facebook
Though Facebook has lost some of its shine for younger audiences who have gravitated towards Instagram and newer platforms like TikTok, it remains a massively powerful social tool, with 1.62 billion daily active users in 2019. It has a sophisticated advertising system that is super competitive. According to eMarketer forecasts, brands and companies will spend $32.6 billion on Facebook ads by 2020. This is why it becomes necessary to ensure that your banner ads are designed to stand out, and meet Facebook ad size specifications.

A Guide To Choosing the Correct Placement for Your Facebook Ad
Facebook offers marketers a number of choices depending on their campaign objective. Determine your campaign objective by deciding if your image-based ad is intended to improve awareness, consideration or recall. Learn more about creating ads to suit your objectives here.

Source: https://adespresso.com/guides/facebook-ads-optimization/campaign-objective/#_
Correct placement of your ads and adherence to Facebook ad size is critical, you may want to use a different placement if you want to push up conversions, target new audiences, drive app installs, increase in-store visits, or retarget past consumers, and, ideally, you want to optimize your design for each placement.

For instance, newsfeed ads that appear on the desktop are great for engagement, generating sales and leads, because you can use longer copy and add link descriptions. Whereas a mobile newsfeed ad copy is a lot shorter, Facebook only shows customers three lines of copy even in the news feed before it cuts it off, so you want to lead with the most important information first. Desktop Right Columns are priced lower and text is less readable owing to its placement. Using an eye-catching image with very little text may work better if you are running a right column ad, to retarget customers who are already familiar with your brand.

Leveraging The Power of Single Image Ads
The most straightforward in design, these simple ad formats feature a single image with or without a link, a small amount of copy and a headline, They’re easy to set up and work with every type of ad objective. Facebook encourages you to use very little text, and keep the amount of text under 20% of the entire creation. Book and album covers, product images that aren’t zoomed in, information-heavy event posters and game ads are some exceptions. Read more about using less text and more image-heavy ads here.

Customize Your Ad Creative for different kinds of placements with Rocketium’s Image Builder.

Facebook Ad Size by Placement.
Facebook accepts single image ads and panoramic or 360 image led ads, for a number of marketing objectives, including, reach, brand awareness, traffic, engagement, page likes, event responses, and app installs and offers a wide variety of options to communicate your call to action. Design guidelines differ by placement. Placement options on Facebook include Newsfeed ads, Right Column Ads, Instant Articles, Marketplace, Stories and Search Results. You can also leverage the FB Messenger services to push stories and images, create sponsored messages and more. However, for the purposes of this article, we will focus on telling you about design Facebook ad size pertaining to the six key categories outlined above.

1. Recommended Facebook Ad Size for Newsfeeds
Supported file types: jpg and png

Image ratio: 1.91:1 to 4:5

Recommended image size: Upload the highest resolution image available (keep the text under the 20% limit)

Description text: 125 characters

Minimum Facebook ad size: 400×500

With Link

Image ratio: 1.91:1 to 1:1

Recommended resolution: at least 1,080 x 1,080px

Dimensions: Minimum Width: 476 pixels; Minimum Height: 249 pixels

Minimum Facebook ad size : 100×100; Maximum Facebook ad size: 191×100

Ad headline: 25 characters

Link description: 30 characters

Mobile Newsfeed ad

Minimum Facebook ad Size: 400×500

For Mobile Ads With Link

Dimension: Minimum Width: 320 pixels

Aspect Ratio: Minimum: 100×100; Maximum: 191×100

Facebook ads that contain images with little to no image text tend to cost less and reach more people than ads with image text. Irrespective of their placement, Facebook prefers images with less than 20% text. In the beginning, to the dismay of some advertisers, the platform would reject outright ads that flouted these rules but nowadays, if your ad image contains more than 20% text, the ad is still allowed to run but may reach fewer people, depending on the rating your creative receives from the Facebook Text Overlay Tool.

Source: https://www.thenextad.com/blog/facebooks-20-rule-explained/ 360 Photo Ads or Panorama Ads On Newsfeed
A 360 photo ad can make viewers feel like they’re immersed in the action. Audiences can interact with the ad and see what they want, how they want. This highly engaging format is already gaining traction amongst advertisers in the auto industry and in the travel industry.

Ads containing panoramic images are tagged by Facebook as it scan pictures and processes camera-specific metadata found in photos taken using 360-ready devices. They may appear on Facebook as an interactive image. Learn more about how to distribute 360 ads here.

source: https://www.omnivirt.com/blog/distribute-360-videos-ads-facebook-sites/ 2. Recommended Facebook Ad Size for Right Column
Right Column ads are a desktop-only format used to generate traffic, push up conversions and increase catalog sales. These ads most commonly appear in the right-hand column of Facebook pages, but they may appear in other areas of the site. The Facebook right column is one of the least used placements but it can be used for remarketing campaigns to improve top-of-mind recall of your product or service.

Source: https://www.facebook.com/business/ads-guide/image/facebook-right-hand-column Source: https://www.socialmediaexaminer.com/facebook-ad-placements-for-marketers-how-to-make-right-choices/ Design Recommendations
File type: jpg or png

Image ratio: 16:9 to 1:1

Facebook ad size: Min Width: 254 pixels, Min Height: 133 pixels

Maximum Aspect Ratio: 191×100

Recommended resolution: Upload the highest resolution image available.

Text: 125 characters

Recommended resolution: at least 1,200 x 1,200px

Headline: 25 characters

Link Description: 30 characters

Single Image Ad With Link

Facebook ad size: MinWidth : 254 pixels ; Min Height : 133 pixels

Image Aspect Ratio: Min: 100×100; Max : 191×100

3. Recommended Facebook Ad Size for Instant Articles
Facebook first launched Instant Articles in 2015, allowing news content to rest inside its app to make articles load faster for distribution across its network. It was intended as a mobile-optimized strategy that would let publishers monetize their articles in a speedy and hassle-free way. Approved publishers are allowed to place ads within their Instant Articles or choose Instant Articles as a placement option, which will then insert selected ads to be shown to audiences who click on these articles.